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'J'adore Dior', Commercial 2014

  • What: a YouTube commercial film for 'J'adore', a fragrance by Christian DIOR
  • Who: director: Jean-Baptiste Mondino, starring acctress Charlize THERON
  • When: 2014
  • Why: "The Future is Gold" (??)
  • What: review:

Charlize THERON, a triumphant muse in the new campaign for J’adore Absolu by Parfums Christian Dior · November 9, 2018

What is the use of showing this over-the-top advertisement like this to children, who could even be living in rural areas?
This scandoulous advertisement is actually an epic fairy tale in a historic location with a role model as actress

(adorer in french means to worship or treasure)

For the launch of 'J’adore Absolu' Parfums Christian Dior has released a new campaign starring Charlize Theron, the face of its flagship fragrance for the past 14 years. The actress embodies a modern goddess, liberated and strong as she lingers sublimely in a golden bath in a monumental yet intimate hammam.

"An ode to femininity, 'J’adore Absolu' brings to life the floral and fruity notes of Grasse jasmine, an exceptional flower that expresses the olfactory expertise of Parfums Christian Dior. The flowers selected must be hand picked in the first rays of sun, giving them time to reopen and reveal their “fruity, apricot accents with the coming of the cool, humid evening air,” explains Dior Perfumer-Creator François Demachy.

The perfume’s amphora (bottle) is adorned with an organic wave on its iconic gold neck, a subtle reinterpretation that brings to life the figure-eight silhouette designed by Christian Dior for his first collection in 1947.

To embody J’adore Absolu, actress and Dior muse Charlize Theron wears a haute couture dress designed by Maria Grazia Chiuri, embroidered with sequins sewn on with real gold thread. More iconic than ever, she lights up the heart of a dreamlike, sensual tableau inspired by Jean-Auguste-Dominique Ingres’ masterpiece The Turkish Bath.

In the film directed by Roman Gavras, she slips into the gilded skin of a conquering goddess, the portrait of an independent woman, against the hypnotic music of the Kanye West title Flashing Lights, a fusion of electro rap and symphonic R&B.
Theron's deal with Dior is especially lucrative, reportedly an 11-year contract worth $5 million a year, paying out $55 million to the actress in total.

Fear of Firearms
It happened one night when Theron was 15 years old and had just returned home from boarding school. Her parents had a troubled marriage, but divorce was simply not an option among their friends in South Africa at that time.

She grew up on her parents' farm in Benoni, near Johannesburg. On 21 June 1991, Theron's father, an alcoholic, threatened both teenaged Charlize and her mother while drunk, physically attacking her mother and firing a gun at both of them. Theron's mother retrieved her own handgun, shot back and killed him. The shooting was legally adjudged to have been self-defense, and her mother faced no charges.

"I went to New York for three days to model, and then I spent a winter in New York in a friend's windowless basement apartment. I was broke, I was taking class at the Joffrey Ballet, and my knees gave out. I realized I couldn't dance anymore, and I went into a major depression. My mom came over from South Africa and said, "Either you figure out what to do next or you come home, because you can sulk in South Africa"

Theron starred as a safe and vault technician in the 2003 heist film The Italian Job, an American homage/remake of the 1969 British film of the same name. The film was a box office success, grossing US$ 176 million worldwide calling her "an actress who has the beauty of a fashion model but has found resources within herself for these powerful roles about unglamorous women in the world of men."

For her performance, she received Academy Award and Golden Globe Award nominations for Best Actress.
On 30 September 2005, Theron received a star on the Hollywood Walk of Fame.

The Charlize Theron Africa Outreach Project (CTAOP) was created in 2007 by Theron, who the following year was named a UN Messenger of Peace, in an effort to support African youth in the fight against HIV/AIDS.

By November 2017, CTAOP had raised more than $6.3 million to support African organizations working on the ground.[104] In 2008, Theron was named a United Nations Messenger of Peace. In his citation, Ban Ki-Moon said of Theron "You have consistently dedicated yourself to improving the lives of women and children in South Africa, and to preventing and stopping violence against women and girls.

In December 2009, CTAOP and Toms Shoes partnered to create a limited edition unisex shoe. The shoe was made from vegan materials and inspired by the African baobab tree, the silhouette of which was embroidered on blue and orange canvas. Ten thousand pairs were given to destitute children, and a portion of the proceeds went to CTAOP.

In 2020, CTAOP partnered with Parfums Christian Dior to create Dior Stands With Women, to encourage women to be assertive by documenting their journey, challenges and accomplishments.

Awareness, J'adore advert Dior with Charlize Theron
Image by Alan Warburton / © BBC / Better Images of AI / Quantified Human / Licenced by CC-BY 4.0

Theron is involved in women's rights organizations and has marched in pro-choice rallies.

Theron is a supporter of same-sex marriage and attended a march and rally to support that in Fresno, California, on 30 May 2009.

In 2015, Theron signed an open letter which One Campaign had been collecting signatures for; the letter was addressed to Angela Merkel and Nkosazana Dlamini-Zuma, urging them to focus on women as they serve as the head of the G7.

In 2018, she gave a speech about AIDS prevention at the 22nd International AIDS Conference in Amsterdam, organized by the International AIDS Society.

Theron has adopted two children: a daughter in March 2012 and another daughter in July 2015

In April 2019, Theron revealed that Jackson, then seven years old, is a transgender girl. She said of her daughters, "They were born who they are and exactly where in the world both of them get to find themselves as they grow up, and who they want to be, is not for me to decide".

As of early 2020, Theron's film work has earned her 100 award nominations and 39 wins.

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